For guidance purposes only. Auto Trader is not responsible for any decisions made as a result of using this calculator. Calculator assumes a time saving of 5 mins per pricing action for each vehicle per dealership system used (based on Auto Trader’s reasonable estimates using its knowledge of dealership processes as of [February 2021]). Estimated time saving assumes an average data feed update delay of 8 hours. Estimated margin opportunity is based on the number of vehicles which could be sold at your selected sales rate during such time saved and applying an estimated margin per vehicle. Estimated margin per vehicle calculated using a sample of 10,656 dealers advertising on Auto Trader and taking the average assumed margin, being the difference between Auto Trader’s initial trade valuation for each vehicle and the final advertised selling price for such vehicle, across all vehicles advertised by such dealers from [March 2020 to February 2021].
Wasting time & money?
Find out if an API solution could save you time manually entering data as well as improve your sales margin opportunity in a few simple steps below.