Lack of design freedom with the existing Automotive website supplier, lead to lengthy development updates and excessive cost. Missing the ability of synchronicity between the brand web applications and the Auto Trader marketplace across the retail network along with incorrect vehicle data delivered a poor consumer search experience as well as reduced accuracy of vehicle product display. All while the retail network was having to use multiple 3rd party systems to manage their inventory across brand, retailer and Auto Trader consumer platforms
BMW were able to initiate their preferred design agency to build and host their consumer website application, enabling the marketing and design freedom not previously offered by traditional automotive suppliers. The Auto Trader API service allowed integration of precise vehicle data and synchronicity to power a far more complex and accurate consumer search engine on the front-end application whilst offering finance search functionality to be incorporated at a time where the consumer was increasingly wanting to search by monthly payment options.
BMW Achieved the desired design implementation and ability to frequently update the consumer application without the costly development and delay of other suppliers. Allowing digital marketing to be future proofed and continually updating to meet consumer and brand desires. Whilst reducing retail store 3rd party system use as well as data inaccuracy leading to not only performance improvements such as lead generation but the removal of risk in vehicle pricing and product description.
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